Data Insights
Analyse your portfolio coverage, price positioning, and competitive overlap with aggregated reports.
The Data Insights section gives you high-level strategic visibility across your entire catalogue. Rather than examining individual products, these reports aggregate data by brand, category, or competitor to reveal patterns in your pricing strategy and assortment coverage.
Use the shared filter bar at the top of each Insights page to scope reports to a specific Brand, Category, or Competitor.
Brand Snapshot
The Brand Snapshot (/data-insights/brand-snapshot) provides an overview of how your product portfolio compares to competitors at the brand level. It answers questions like: "Which brands are we losing ground on?" and "Where do we have the strongest product coverage?"
Report Sections
Your Products
A summary count of the products in your active catalogue, broken down by brand. This gives you a baseline view of your assortment composition.
Products with Competition
The number of your products that have at least one matched competitor listing. A high ratio here means good competitive visibility; a low ratio suggests many products are unmatched and may need attention in the Matching Queue.
Portfolio Overlap by Competitors
A chart or table showing, for each configured competitor, how many of your products they also sell. A high overlap means you are competing directly on price for those items.
Top Overlapping Brands
A ranked table of brands with the greatest portfolio overlap between you and your competitors:
| Column | Description |
|---|---|
| Brand | The brand name. |
| Your Items | Number of products in your catalogue under this brand. |
| Competitor Items | Number of products from this brand found across all matched competitors. |
| Ratio | The percentage of your items that have at least one competitor match. |
Breakdown by Brands
A detailed per-brand breakdown combining assortment size, competition density, and price comparison data. Use this to identify which brands deserve the most attention in your pricing strategy.
Competitor Snapshot
The Competitor Snapshot (/data-insights/competitor-snapshot) focuses on how you stack up against individual competitors across price metrics and product overlap. Use it to identify where you are winning, losing, or missing the market.
Report Sections
Rank Report
Shows your price rank distribution across all matched products — how often you are the cheapest, second cheapest, etc. A good rank report will show a high proportion of rank-1 (cheapest) or rank-2 positions in your target segments.
Portfolio Match Report
Summarises how many of your products are matched, unmatched, or have expired matches for each competitor. Helps you identify which competitors still need work in the Matching Queue.
Median Price Benchmark
Compares your median price to the market median across all matched competitors. A value above 1.0 means you are generally more expensive than the median; below 1.0 means you are cheaper.
Lowest Price Benchmark
Similar to the median benchmark, but based on the lowest price found in the market. This helps you understand how far your prices are from the most aggressive competitors.
Price Benchmark by Competitor
A competitor-by-competitor breakdown of how your prices compare to theirs on matched products. Includes average difference in both absolute and percentage terms.
Portfolio Overlap
A table showing the overlap between your catalogue and each competitor's catalogue:
| Column | Description |
|---|---|
| Name | The competitor website. |
| Your Items | Total number of products in your catalogue. |
| Competitor Items | Total number of products found in the competitor's catalogue during price monitoring. |
| Matched | Number of products matched between your catalogue and theirs. |
Breakdown by Competitors
A detailed view segmenting all the above metrics per competitor, allowing you to identify your strongest and weakest competitive relationships at a glance.
Price Position
The Price Position tab (/data-insights/price-position) shows where your prices sit relative to the market as a whole. It answers the question: "Are we generally cheap, expensive, or in line with the market?" and "Which products or categories are most out of position?"
Use the Brand and Category filters at the top to focus the analysis on a specific segment of your catalogue.
Report Sections
Price Index
A gauge card showing your average price index relative to the market. The market average is normalised to 100 — a value of 95 means your prices are on average 5% cheaper than the market; 108 means 8% more expensive. The card also shows your average absolute price alongside the market average, giving you both the relative and absolute picture in one view.
Price Rank Distribution
A bar chart counting how many of your products hold each price rank — rank 1 (cheapest in the market), rank 2, rank 3, and so on. Products with no price data from any source appear in an "Unranked" bucket. A healthy distribution skews left, with a large proportion at ranks 1–2.
Category Rank Heatmap
A matrix of product categories × price ranks. Each cell shows how many of your products in that category hold that rank. Dark or large cells immediately reveal where you are systematically over- or under-priced by category.
Top Products by Price Gap
A table of the products with the largest absolute difference between your price and the lowest market price. These are your highest-risk items — either you are significantly more expensive and potentially losing sales, or significantly cheaper and potentially leaving margin on the table.
| Column | Description |
|---|---|
| Product | Product name and identifier. |
| Your Price | Your current listed price for this product. |
| Market Lowest | The lowest price found across all monitored competitors. |
| Gap | Absolute difference (your price minus market lowest). Positive = you are more expensive. |
| Rank | Your current price rank for this product. |
Price Index Trend
A line chart showing how your price index has evolved over the selected time period. Upward movement means your prices are increasing relative to the market; downward means you are becoming more competitive. Use this to assess the impact of pricing changes you made in previous weeks.
Competitor Intelligence
The Competitor Intelligence tab (/data-insights/competitor-intelligence) focuses on the competitive landscape rather than your own positioning. It answers: "Who is dominating on price in our market?" and "Which competitors are making significant moves?"
Use the Competitor filter to focus on a single competitor, or leave it empty to see the full market picture.
Report Sections
Market Leadership
A horizontal bar chart ranking each price source by the number of products where they hold the lowest price. The source at the top is your market's most aggressive pricer. Your own store appears in this chart too — the further up you appear, the more price-competitive you are.
Each bar also shows the percentage of the total matched product set where that source is cheapest, giving you a market share view of price leadership.
Price Trend by Competitor
A line chart comparing average price trends over time, one line per competitor. When a competitor's line drops sharply, they are running a promotion or repricing aggressively. Use this to spot seasonal pricing patterns or identify when a competitor changes their strategy.
Top Price Movers
A table of products that have seen the largest recent price changes at competitor stores. This is your early-warning system — products with sudden drops may indicate a sale, new stock, or a deliberate competitive move that warrants a response.
| Column | Description |
|---|---|
| Product | Product name. |
| Competitor | The source where the price changed. |
| Previous Price | The price before the change. |
| Current Price | The latest scraped price. |
| Change | Absolute and percentage change. Red = price increased; green = price dropped. |
Price Suggestions
The Price Suggestions tab (/data-insights/price-suggestions) shows how well your configured pricing rules are covering your catalogue and what the projected impact of applying all suggestions would be. It is the analytics counterpart to the Price Suggestions feature.
Report Sections
Suggestion Coverage
A gauge showing what percentage of your products currently have an active price suggestion generated. A low coverage percentage means many products have no suggested price — either because rules do not match them, or because they lack enough competitor data. The gauge shows both the covered count and the total catalogue size.
Suggestion Impact
Three summary cards showing the projected financial impact of applying all current suggestions:
- Your Average Price — the current average price across all products with an active suggestion.
- Suggested Average Price — what the average price would become if all suggestions were accepted. Also shows the absolute and percentage difference vs. current.
- Market Lowest Average — the average of the lowest competitor prices across those same products, for context.
When no rules are configured, all three values show a dash (—).
Suggestion Gap Distribution
A bar chart showing how the differences between your current prices and the suggested prices are distributed. Most bars clustered near zero means suggestions are making small adjustments; bars far from zero indicate your rules are targeting a significantly different price point than where you currently are.
Top Products Without Suggestion
A table listing the products that have no active price suggestion, sorted by estimated impact (e.g., turnover or potential savings). Use this to prioritise which products to review — either by adjusting rules to cover them, or by improving matching quality.
Price Rounding Distribution
A bar chart showing the frequency of each price ending (e.g., endings in 99, 90, 00, 50) across your current prices. This helps you understand whether your rounding settings in price suggestion rules are producing the expected psychological pricing patterns.
Coverage & Freshness
The Coverage & Freshness tab (/data-insights/coverage) gives you a data quality overview: how much of your catalogue is actually being monitored, and how much has recent price data. It answers: "Do we have enough data to make good pricing decisions?"
Report Sections
Matching Funnel
A funnel chart showing how products move through the matching pipeline:
- All Products — total catalogue size.
- Matched — products with at least one confirmed competitor match.
- Waiting for Confirmation — products with a proposed match that has not yet been confirmed in the Confirmation Queue.
- Expired — products whose matches have expired and need re-evaluation.
- No Data — products with no match and no pending proposal.
A healthy funnel has a large "Matched" segment and a small "No Data" segment. Large "Waiting for Confirmation" numbers indicate a backlog in the Confirmation Queue that should be cleared.
Products Without Current Price
A circular gauge showing the percentage of your matched products that do not currently have a price from any source. A product can be matched but have no price if the competitor's last scrape returned no result (out-of-stock, scraper error, or product removed). A high percentage here signals scraping health issues that should be investigated.
Coverage by Number of Sources
A bar chart (or stacked breakdown) showing how many of your products are covered by 1 source, 2 sources, 3+ sources, or no sources at all. Products covered by multiple independent sources give you higher confidence in price data and better rank calculations. Products covered by only one source are more vulnerable to data gaps when that source has a scraping issue.
Coverage by Category
A stacked bar chart breaking down matched vs. unmatched product counts per category. Categories with a high unmatched proportion are underserved by your current matching setup — either competitors do not sell those products, or they need more work in the Matching Queue.